Browsing by Author "Cengiz, Yasemin"
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The social return of investment metrics: Successful social media measurement
Cengiz, Yasemin (Kadir Has Üniversitesi, 2017)The world economy has been formed based on needs, innovations, wars, and trends until today. Primary sector became stepping stone, industrial development forwarded economy to 2000's and now, today, internet is shaping it ...